August, 2020 | Ad Skills

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130 most important social media acronyms and slang you should know

August 24, 20200

If you’ve been observing social media conversations, you might have come across a ton of lingo or acronyms that take you a while to figure out. Social media acronyms like TFW, TBH and LMK get thrown around very casually in comments, captions and conversations between people. So when you’re in charge of creating social media content or responding to customers, it’s essential that you arm yourself with knowledge about the most common social media acronyms and slang. This will help you understand what your audience is saying and how to speak their language. Plus, there are some acronyms that might find their way into marketing or sales reports and business meetings. This makes it even more crucial to know what they stand for so you become even better at your job. Check out this list of soci

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TikTok Becomes Popular over Instagram Stars and Millennials

Chakra

August 15, 20200

Alana Tsui, a New York-based influencer never really thought of joining TikTok before the coronavirus pandemic proliferates. The 31 -year-old Tsui is an influencer and the artist already has a decent follow count on Instagram. And similar to her other friends, she thought of the popular app TikTok as something for pre-teens and dismissed the thought of using it. The Instagram Influencer Pandemic However, the proliferation of the fatal coronavirus over New York left Tsui with nothing to do but to isolate herself while waiting for the pandemic to end. The Instagram influencer was left without having anything to do, so she decided on trying the TikTok app because it looked fun. Now, she got hooked on the app, finding herself posting four videos per day on the app. Tsui is

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Reasons You Need to Invite Your Friends to Like a Facebook Page

Chakra

August 11, 20200

Building a Facebook page for professional or commercial reasons can be easy, however inviting guests to like your page could be equally challenging. You could have varied reasons why you would want your friends, colleagues, accomplices to have a look at your Facebook page once it is launched. One of the most common reasons is to gain popularity and thereby increase either customer base or fan base, depending on your line of work. But, how to invite all friends to like a page? One of the options available on Facebook page is to ‘Invite Friends’ as a drop-down list which you can see on your business page. Not only does it allow you to send invitations easily, but also gives you numerous options to choose from for customising your invite. Whether you choose to send a personalised message on

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Organic Instagram growth strategies to build your brand

Chakra

August 6, 20200

In the near decade that Instagram has been around, its feed and app have gone through many iterations. With every tweak to the algorithm and the introduction of new features, businesses need to keep up to maintain a steady account growth. So how do you adapt? By trying out and incorporating new growth strategies. For this piece, we’ll cover organic Instagram growth strategies but we do recommend support with ads if you have the budget for it. What defines Instagram growth? For many, it’s the number of followers you have and gain. But to get these new followers, you have to have a combination of increased account engagement, brand exposure and compelling content. Otherwise, why else would anyone follow you? You likely already have a good idea on what your Instagram growth looks like and w

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5 Tips For Using LinkedIn To Drive Traffic and Boost Sales

Chakra

August 6, 20200

As you may be aware, LinkedIn can be very effective for people selling to other businesses (B2B) - for many such businesses, it's a key source of traffic and leads. In fact, it can be a more logical place to concentrate your marketing efforts than Facebook. Facebook users are often less interested in business or sales talk, and traffic can be harder to convert. In contrast, LinkedIn is mainly used by business professionals as part of their working life. It's also rapidly growing, with numbers approaching 400 million. But how should you use it for marketing? Here are 5 ways to start using LinkedIn as a key part of your overall marketing strategy, and help drive traffic and sales: 1 - Optimize your profile Spend time on your profile and consider the image you're presenting through it.

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Is It Worth Using Hashtags On Instagram?

Chakra

August 3, 20200

Instagram can be highly effective, but you have to be smart about how you use it. That's where Instagram hashtags work so well. Hashtags help you manage and look for appropriate content on Instagram. They make it simple for your target audience to find you and add interest to your shares. One Instagram study showed that adding at least one hashtag to all of your Instagram posts will, on average, generate over 12% more engagement. Expand Your Reach The great things about hashtags is their capability to get to a wide range of people that may have absolutely nothing to do with your account and don't specifically follow you on Instagram. How Do Instagram Hashtags Work? Let's say a user searches for the term 'gardening'. Instagram will show all the latest ...