As you may be aware, LinkedIn can be very effective for people selling to other businesses (B2B) - for many such businesses, it's a key source of traffic and leads. In fact, it can be a more logical place to concentrate your marketing efforts than Facebook. Facebook users are often less interested in business or sales talk, and traffic can be harder to convert. In contrast, LinkedIn is mainly used by business professionals as part of their working life. It's also rapidly growing, with numbers approaching 400 million. But how should you use it for marketing? Here are 5 ways to start using LinkedIn as a key part of your overall marketing strategy, and help drive traffic and sales: 1 - Optimize your profile Spend time on your profile and consider the image you're presenting through it.
Read MoreCategory: LinkedIn Ads
With 85+ million users and a new member every second, LinkedIn brags its status as the number one social networking destination for business professionals. In order to maximize your LinkedIn social influence, let's discuss 7 proven ways to help you out. 1. Share Your Blog Content on LinkedIn WordPress LinkedIn, Blog Link, alongside other applications enable you to share your blog content with your LinkedIn network. More and more social sharing tools are being created every day to make viral content marketing drop dead simple and certainly LinkedIn is no exception. 2. Leverage Direct Ads Campaigns LinkedIn simplifies targeted advertising by allowing you to reach networks based on location, industry, gender, age, you name it! LinkedIn Ads are similar to Google AdSense as they are th
Read More