As you may be aware, LinkedIn can be very effective for people selling to other businesses (B2B) - for many such businesses, it's a key source of traffic and leads. In fact, it can be a more logical place to concentrate your marketing efforts than Facebook. Facebook users are often less interested in business or sales talk, and traffic can be harder to convert. In contrast, LinkedIn is mainly used by business professionals as part of their working life. It's also rapidly growing, with numbers approaching 400 million. But how should you use it for marketing? Here are 5 ways to start using LinkedIn as a key part of your overall marketing strategy, and help drive traffic and sales: 1 - Optimize your profile Spend time on your profile and consider the image you're presenting through it.
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