There are over one billion people using Facebook, showing a great potential for marketers, SEO agency professionals and brands to reach their target audience. The great thing about Facebook is that it’s very large and active. People log into their accounts daily to check messages, like and share posts and communicate with people and brands.
What really sets Facebook apart from the other platforms is its high-tech capabilities. One area that is worth looking into is the Facebook ads platform. This is a rich and powerful tool that can be used to get your content in front of people who are most likely to engage and convert. Paid advertising is still a thriving business, especially for brands that are serious about promoting their products and services.
But as with any PPC campaign, you need to have a strategy in place. A lot of businesses give up on Facebook ads too soon. An SEO agency that offers social media management services can help develop a strategy and implement it for you.
Companies determined to launch a successful social media marketing campaign can use the following tips.
Get to Know Your Audience
Facebook ads come with a cool feature called “audience insights”, and what this allows you to do is fine tune your target audience. You select an interest your prospects have and then data will be collected, which can be used to enhance your campaign. The criteria is quite extensive, allowing you to choose demographics, gender, age, location and so on.
Create Multiple Campaigns
You have a better chance of converting prospects by targeting specific interests than grouping together multiple interests. Mass marketing rarely works, especially in today’s world where consumers want to feel connected with the brands they shop with. Separating your campaigns will also give invaluable insights into who is converting.
Don’t Make Too Many Changes
Keep each change to a minimal. If you change too much too quickly, then you won’t be able to determine what exactly caused your campaign to improve or decline. It also takes time for the Facebook algorithm to adjust to changes, so patience is key.
Watch, Analyze and Adjust
Keep a close eye on the analytics to see what needs to be changed. Pay attention to the age, gender, devices and regions of conversions. Also, there is an ad relevance score provided which tells you on a scale of 1 to 10 how relevant your ad is to the target audience you’ve selected. SEO agency professionals are fairly familiar with Facebook ads and can help you with learning the algorithm and A/B testing your ads.